Entries Tagged 'Videos' ↓

Why Your C-Suite Should Love Open Access to Social Media

This is my presentation from BlogWorld and New Media Expo Los Angeles on November 5, 2011. It’s one of over 100 recorded sessions from BlogWorld Los Angeles 2011. You can get all of the videos — plus nearly 100 bonus interviews and other bonus content — by picking up the entire Virtual Ticket here: http://www.blogworldexpo.com/virtual-ticket-la-2011/

Watch a viral video, improve your problem-solving capabilties

Apel Mjausson forwarded this story from Time Magazine’s Healthland site, which reports on research from the University of Western Ontario that shows companies can improve creativity and problem-solving capabilities in the workplace by letting employees share non-work-related YouTube videos.

Well, not YouTube specifically. The study, reported in Psychological Science, the journal of the Association for Psychological Science, divided participants into three groups, then sought to affect their modds with three different types of stimuli:

The first group listened to an upbeat Mozart piece and watched a video of a laughing baby; the second listened to a musical score from the movie Schindler’s List and watched a news report about an earthquake; and the third listened to music and watched a video that were shown not to affect mood. Volunteers were then asked to learn to recognize a pattern that existed in a problem.

The first group — the “happy group” — was better at identifying the pattern than the other groups. “If you have a project where you want to think innovatively, or you have a problem to carefully consider, being in a positive mood can help you do that,” said researcher Ruby Nadler. TIME’s conclusion: “Next time your coworker sends you a link to the latest laugh-inducing viral video, take a moment to check it out before tackling the most complicated item on your to-do list. Your boss will thank you.”

It’s one more bit of research that indirectly supports leaving employee access to YouTube open. It all starts to stack up against the non-research-supported moves to block access based on FUD: fear, uncertainty and doubt.